Thursday 12th June 2025, 9.00 am – 5.00 pm
The Meeting House, Beyond the Trees, Avondale Forest Park, Rathdrum, Co. Wicklow A67 P303

A PEFC Ireland & PEFC UK Workshop
Explore the Future of Responsible Timber Sourcing
Join us for a dedicated one-day workshop that explores the expanding opportunity for homegrown PEFC-certified timber in Ireland and the UK. With demand for sustainable building materials growing, and PEFC-certified forest area in Ireland now exceeding FSC-certified land by over 16,000 hectares, the time is right to discuss market potential, certification uptake, and how businesses can align with evolving regulatory requirements.
Why Attend?
This workshop will help you:
- Understand the latest market trends driving PEFC uptake in the UK and Ireland
- Gain practical insights into the PEFC Chain of Custody certification process
- Learn how certification supports ESG goals, procurement, and regulatory readiness
- Hear from certified businesses and supply chain leaders
- Network with peers across forestry, manufacturing, and construction
Who Should Attend
This event is ideal for:
- Sawmills and primary processors
- Timber frame and panel product manufacturers
- Secondary timber processors
- Forest owner representatives and forestry consultants
- Procurement, sustainability, and ESG professionals
Workshop Agenda
09:00 – 09:30
Registration, Coffee & Networking
09:30 – 10:15
PEFC Certification in Ireland & the UK: The Current Position
Speakers: William Merivale (PEFC Ireland), John Kirkby (PEFC UK)
An overview of the current extent of PEFC certification in both countries, key drivers, and direction of travel.
10:15 – 10:45
Why Is Certification Important? (Panel Discussion)
Chair: William Merivale
Panellists: Holly Waters-Marsh (Urban Fox Marketing), Juan Morillas (John Sisk & Son), Paddy Purser (Purser Tarleton Russell)
A discussion on the role of certification in ESG, procurement policies, green building standards, and sustainable construction.
10:45 – 11:15
PEFC vs FSC: What’s the Difference?
Speaker: Sam Shaw (Soil Association Certification)
A practical guide to both schemes—highlighting similarities, differences, and considerations around certification costs.
11:15 – 11:30
Coffee, Cakes & Networking
11:30 – 12:00
Certification in the Public Forest Sector
Speaker: Philip O’Dea (Coillte)
Update on the position, challenges, and future development of certification in the public forestry sector.
12:00 – 12:30
Moving to PEFC: The Private Forestry Sector Position (Panel Discussion)
Chair: John Kirkby (PEFC UK)
Panellists: Daragh Little (Veon), Paddy Purser, Gerard Moroney (NewGen Forestry), John Roche (Arbor Forest Management)
Insights into why private forest owners are choosing PEFC certification and the benefits for future timber supply.
12:30 – 13:30
Lunch Break
13:30 – 13:50
The Move to PEFC Chain of Custody Certification
Speaker: TBC
Market trends influencing the UK’s growing interest in PEFC Chain of Custody certification.
13:50 – 14:10
Case Study: Business Perspectives on Certification
Speakers: David Bowe (Morgans Timber / Chadwicks Group). Irish Distillers – TBC
How and why these companies made the move to PEFC—and the business case behind their decision.
14:20 – 14:45
Insights from the Merchant Sector
Speaker: Trish Holleran (Travis Perkins)
Why one of the UK’s largest timber merchants has adopted PEFC and how it aligns with their sustainability goals.
14:45 – 15:15
Certification & the Timber Frame Industry (Panel Discussion)
Chair: Brendan Lacey (PEFC Ireland & IForUT)
Panellists: TBC
Examining the value of certification in delivering ESG performance, meeting client expectations, and supporting Net Zero goals in construction.
15:15 – 15:30
Coffee Break
15:30 – 16:15
PEFC International Update: EUDR & RED II
Speaker: Rob Shaw (PEFC International)
A key update on how PEFC is aligning with the EU Deforestation Regulation (EUDR) and the Renewable Energy Directive (RED II), and what it means for certified businesses.
16:15 – 16:30
Closing Remarks
Speaker: William Merivale (PEFC Ireland)
16:30 – 17:00
Networking Opportunities & Close of Event
Reserve Your Place
To confirm your attendance, please email:
William Merivale – pefcireland@protonmail.com
This event is free to attend, but spaces are limited.